TrustRadius Insights
Lead Liaison is a versatile platform that offers a wide range of use cases for businesses looking to optimize their marketing efforts. …
Starting at $250 per month
View PricingOverview
What is Lead Liaison?
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
Recent Reviews
Popular Features
- Lead nurturing automation (8)9.595%
- Lead scoring and grading (8)9.090%
- WYSIWYG email editor (8)9.090%
- List management (8)8.888%
Pricing
Inbound Marketing
$250
Cloud
per month
Sales Enablement
$450
Cloud
per month 5 users
Omnibound Marketing
$780
Cloud
per month
Entry-level set up fee?
- $499 Depends on packageRequired
For the latest information on pricing, visithttps://www.leadliaison.com/pricing/#top
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Lead Liaison?
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
Marketing Automation Features
Email & Online Marketing Features
- WYSIWYG Email Editor
- Automated Email Responses
- Triggered Email
- Scheduled Emails
- Delivery Tracking
- Drip Email Marketing
- Landing Pages
- WYSIWYG Landing Page Editor
- Forms, A/B Testing - Emails
- Dynamic Content, Dynamic Content Testing (pre-send)
- Mobile Optimized
- Dynamic Delivery
Lead Management Features
- Marketing Lead Database
- Lead Segmentation
- Lead Nurturing/Multi-touch Campaigns
- Lead Scoring and Grading
- Online Behavior Tracking
- Multi-Channel Tracking (Web/Mobile)
- Data Quality Management
- Automated Sales Alerts and Tasks
- CRM Integration (Data Sync)
- Lead Lifecycle Workflows
- Sales Intelligence
- Sales Campaigns
- Custom Fields
Campaign Management Features
- Calendaring
- Event/Webinar Marketing
- Program Management
Social Marketing Features
- Social Sharing and Campaigns
- Social Profiles
- Social Analytics
Reporting & Analytics Features
- API / Integrations
- Customization
- Data Import & Export
- Output Document Generation
- Sandbox / Test Environment
Platform & Infrastructure Features
- API / Integrations
- Data Import & Export
- Output Document Generation
- Sandbox / Test Environment
All-in-One/Other Features
- Content Management System
- Reverse IP Lookup
Lead Liaison Screenshots
Lead Liaison Video
Lead Liaison Marketing Automation, Lead Nurturing, Lead Management, Lead Scoring, Lead Prioritization. Revenue Generation Software for sales, marketing and executives in the cloud.
Lead Liaison Integrations
- GoTo Webinar
- Salesforce Sales Cloud
- WordPress
- Drupal
- Zapier
- Joomla
- 3rd Party Email Service Providers
Lead Liaison Competitors
Lead Liaison Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English |
Lead Liaison Downloadables
Frequently Asked Questions
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Lead Liaison.
Reviewers rate Lead nurturing automation highest, with a score of 9.5.
The most common users of Lead Liaison are from Small Businesses (1-50 employees).
Lead Liaison Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 20% |
| Mid-Size Companies (51-500 employees) | 65% |
| Enterprises (more than 500 employees) | 15% |
Comparisons
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Reviews and Ratings
(9)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Lead Liaison is a versatile platform that offers a wide range of use cases for businesses looking to optimize their marketing efforts. Users have found the software invaluable for identifying site visitors, performing marketing automation, managing landing pages, and executing email campaigns. With Lead Liaison, companies gain insights into their marketing campaigns, investments, and social trends, allowing them to gain a better understanding of their services.
One of the standout features of Lead Liaison is its predictive modeling capability, which allows users to analyze data and understand which tactics lead to sales. This feature has proven instrumental in measuring the sales cycle and determining the most effective strategies. Heartland, for example, utilizes Lead Liaison for lead management, automating solutions, generating lead capture, real-time lead tracking, and qualifying leads before providing them to their sales force.
Implementing and using Lead Liaison is seamless and hassle-free. Users have praised the responsive customer support provided by the company, which includes video tutorials and custom solutions. The software is widely used by various companies and clients for prospecting, lead generation, follow-up, tracking, and deepening relationships with existing clients.
Lead Liaison stands out by offering impeccable customer service and acting as a true partner in helping businesses grow. Users have reported that the software goes beyond expectations by offering valuable suggestions and introductions to enhance marketing efforts. Furthermore, Lead Liaison provides a fantastic user interface that provides unprecedented insight into clients' online activities and habits, empowering businesses to fine-tune their marketing and sales strategies.
One of the key features of Lead Liaison is its ability to organize leads efficiently. Users can personalize emails and create forms tailored to their target audience's preferences. Additionally, the software offers event management capabilities with barcode readers for streamlined coordination. The lead scoring and grading feature is highly appreciated as it allows users to quickly determine if a prospect is a good fit for their company.
Overall, Lead Liaison has proven to be a valuable tool for businesses of all sizes. It offers a comprehensive suite of features that cover various aspects of marketing automation and lead management. Users have commended the software for its ease of use, responsive customer support, and the actionable insights it provides. Whether it's identifying site visitors, optimizing email campaigns, or analyzing data for improved sales strategies, Lead Liaison has become a trusted platform for businesses looking to enhance their marketing efforts.
Personalized and Timely Customer Service: Several users have praised the customer service, stating that it has been personal and timely. They appreciate having a dedicated person assigned to them for three months during the onboarding process, which indicates that they value the personalized support provided by the company.
Continuous Addition of New Features: Many users have mentioned that the platform continuously adds new features. This suggests that they appreciate the company's commitment to improving their product and staying up to date with industry trends.
Easy-to-Use Form Customization with Valuable Insights: A significant number of users find the form customization feature to be perfect and very easy to use. They particularly like gaining insights from GPS data in forms, as it eliminates the need to mandate certain fields. This indicates that they value both the convenience and efficiency of this feature and appreciate the additional data it provides.
Confusing and Not Cohesive: Some users have found the platform to be confusing and lacking cohesiveness, making it difficult to navigate and use effectively. These reviewers have expressed that the platform's interface is not intuitive, leading to a steep learning curve. They also mentioned that there is a lack of consistency in design and functionality throughout the platform.
Too Many Features without Perfecting Them: Several reviewers have expressed frustration with the platform trying to do too many things without fully perfecting any of them. Users feel that while LeadLiaison offers a wide range of features, they are not as polished or refined as they could be. This has resulted in some functionalities being glitchy or inconsistent in performance.
Lack of Integration Capabilities: Users have mentioned that the platform lacks integration capabilities compared to other solutions they have evaluated. Some reviewers specifically noted difficulties in integrating LeadLiaison with their existing CRM systems or marketing automation tools. This limitation has caused extra work for users who need seamless data flow between different platforms for efficient campaign management and analysis.
Users commonly recommend the following when using Lead Liaison:
-
Invest time in training and integration. Users advise dedicating time to training and integration for a quick start with Lead Liaison. By investing in learning the platform and integrating it smoothly into existing systems, users can make the most of its capabilities for sales marketing and website automations.
-
Take advantage of superior support. Many users recommend Lead Liaison over other big-box marketing automation tools due to its outstanding customer service and intuitive interface. The helpful support provided by the Lead Liaison team is praised, as it assists users in tackling one thing at a time and ensures a smooth experience.
-
Utilize expertise and guidance. Users highly encourage taking advantage of Lead Liaison's team knowledge and expertise. By seeking their guidance, users can identify low hanging fruit, scope out a project plan, receive technical support for initial integration, and fully understand all the benefits that Lead Liaison offers.
Overall, users urge investing time in training and integration, highlighting the superb support provided by Lead Liaison, and leveraging the expertise of their team for a successful experience with this marketing automation solution.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
June 21, 2022
Lead Liaison is a terrific lead management product!!
Heartland uses a variety of lead sources to provide outbound call campaigns for our financial technology platforms. We automate our solutions, generate lead capture, and real-time lead tracking as well as qualify the leads before providing them to our sales force. Our team enjoys the cleanliness of the sources that we provide and it has provided us with better "up front" qualifications so our team focuses more on closing deals.
- Lead qualification.
- Lead tracking.
- Lead distribution.
- Social Media engagement.
- ROI reporting is lacking to some degree.
- We get too many feature updates but it doesn't appear to contain anything useful.
- Not integration friendly.
- Cleaner lead generation, less time "hunting" and more time "closing".
- Great customer support during implementation.
- Not integration-friendly had to have Salesforce modifications implemented to connect.
78.88888888888889%
7.9
95%
9.5
80%
8.0
85%
8.5
100%
10.0
51.66666666666667%
5.2
I am not aware of any additional products that were researched or evaluated prior to making the decision to utilize Lead Liaison. From what I understand the individual that was ultimately responsible for choosing to go with Lead Liaison had previously used the product in the past with very good results. We did do beta testing with a small control group with great reviews.
June 18, 2022
Time Saving!
Organizing leads can be really crucial. When it comes to organization, especially with new leads you can obtain information that is more relevant to what you're looking for. There are really cool features when personalizing emails and creating forms. Also, bar code readers are super fast and efficient when it comes to events.
- Organize
- Simplify
- Categorize
- Page format.
- Loading times.
- Pricing
- Increased sales.
- Saves time.
- Created more opportunities.
91.11111111111111%
9.1
90%
9.0
90%
9.0
90%
9.0
90%
9.0
90%
9.0
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
Score 1 out of 10
Vetted Review
Verified User
Before choosing Lead Liaison we were already using other platforms for identifying site visitors, managing landing pages and performing email campaigns. But we had no marketing automation tool. The ideal was to have a single platform for identifying site visitors, doing marketing automation, landing pages and email campaigns. Lead Liaison seemed capable of this and was a lower cost than separate platforms.
- The customer service is very good, it's personal and timely.
- Onboarding goes the extra mile, they assign you a dedicated person for 3 months.
- They appear to be continuously adding features to the platform.
- Sadly the data is bad. Real bad. We had 2600% ROI from a competitor product that only identified visitors by IP address. Where as LeadLiaison (offering this feature plus many others) did not fully give a return on investment in 12 months.
- The platform is confusing and not cohesive.
- The platform tries to do many things. They keep rolling out features but do not perfect them.
- The landing pages features is dreadful and needs to be much stronger for this type of product.
- The normally friendly face of the company turns against when you wish to cancel and stop using them.
- The platform is very closed off to integrations in comparisons with other solutions we've evaluated before and since.
- There is no community support, so all support has to come directly from Lead Liaison. This slows down solving problems even though their support is good. We suffered particularly due to being in a different time zone (we are in the UK).
- We have not had a return on investment.
- The opprotunity cost is estimated to be 10% negative hit on our revenue purely on measurable sales, not including lost time.
7.777777777777778%
0.8
25%
2.5
N/A
N/A
N/A
N/A
13.333333333333332%
1.3
3.333333333333333%
0.3
We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
Score 9 out of 10
Vetted Review
Verified User
Marketing is now under even more scrutiny for companies wanting the details with campaign and ROI. Many companies are overwhelmed by social media and wondering if it is worth engaging in the conversation. Lead Liaison is my one stop shop to gain insights into how my marketing campaigns, investments and social trends as it relates to our services. Another added benefit is predictive modeling. We now can take the data from tracking in combination of adding a numerical value [which] leads to more understanding of which tactics lead to sales and measure the sales cycle. Let Lead Liaison help you manage the numerous tactics through marketing automation so you can focus on your company's strategies.
- Predictive Modeling
- Social Media Management End-to-end
- Ease of use
- Easy connection to CRMs
- As with any tool, getting started
- Specialist versed in managing the product for me
- Full-circle Social Media tracking
- Understanding sales cycles
- Better idea of target audience base on tracking interactions
83.33333333333334%
8.3
90%
9.0
85%
8.5
90%
9.0
86.66666666666666%
8.7
95%
9.5
Sugar, Microsoft Dynamics
Those two are Customer Relationship Management (CRM) tools for tracking data. Think of them as an excel spreadsheet. Lead Liaison (LL) is a Marketing Automation tool for understanding the behaviors of your current and potential clients relating to your Marketing campaigns. I compare this to a coloring book. LL gives you color or insights into what is working with your campaigns, segmentation, determining the best tactics and Return on Investment (ROI) by tactics. I hope that helps.
Those two are Customer Relationship Management (CRM) tools for tracking data. Think of them as an excel spreadsheet. Lead Liaison (LL) is a Marketing Automation tool for understanding the behaviors of your current and potential clients relating to your Marketing campaigns. I compare this to a coloring book. LL gives you color or insights into what is working with your campaigns, segmentation, determining the best tactics and Return on Investment (ROI) by tactics. I hope that helps.
Since we are a small group, the Chief Marketing Office, Chief Financial Officer, and our Chief Technology Officer work in Lead Liaison. Everyone has the same dashboards for complete transparency. Everyone can understand the Marketing investment made the outcome. Our Chief Financial Officer loves the Lead Liaison the most. She now understands the correlation between a Marketing dollar invested and the ROI it will provide.
Our Chief Technology Office is the one keeping us on track ensuring we can tie our entire organization has a clear insight into client's and potential client's status. She is the one working with the CRM, Lead Liaison, Accounting and project tracking system are in harmony. We can work towards having the ability to stay ahead of client's needs.
- Campaign tracking
- Predictive modeling
- Insightful dashboards
- The details from Lead Liaison, the lead generation needed and the number of closed deals each month.
- Leveraging landing page with blogs to collect data as it relates to answering best practice questions.
- The ability to resell to my clients which helps me understand trends between industries.
- Email Campaign Nurturing
- Once we have a better understand of what tactics convert, we change the numerical value in the predictive capability for improving close time frames
- Pick-up more on the segmentation of improving campaigns
No
- Price
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Vendor Reputation
- Existing Relationship with the Vendor
- Positive Sales Experience with the Vendor
- Analyst Reports
As our discussions grew over a period of time the team did a great job of validating our needs with their capabilities. The product features for the price was a clear advantage. Product Usability was needed with the people using the product were entering into an area that they did not have experience.
There was a slight
but definite increase in satisfaction
among buyers who used more features
at the start of their deployment. This
was especially notable because it
appears to contradict the popular
“crawl-walk-run” approach, in which
marketers start with a simple
marketing automation deployment
and add features over time. We need to do more with Lead Liaison for greater return.
- Vendor implemented
Yes
We did a ramp up process to ensure the best outcome for the team. We are working toward having one person on our team good enough that they can help our clients with implementation and manage their product on an on-going basis. That will help us be a better agency for our client.
Change management was minimal
Since we adopted the product during the launch of our business, our adoption was easy. We use the product everyday and work constantly to make sure we know ROI for our campaigns, volume of leads and see the sales cycle process is current. The more we use the product the better we get.
- Speed of adoption
- Deciding if we were going to include soft cost with hard cost for ROI
- Taking too long for adopting all the capabilities.
No
No
I don't have just one situation for exceptional support. I always receive the best attention to ensure I'm up running and knowing where my business is going. I wish other companies would take this type of attitude for helping their clients. I will continue to leverage this for my clients as well.
- Building landing pages
- Pushing content to Social Media
- Campaign tracking
- Just getting started
- Making sure the list in your CRM is correct
- I think this was more our issue than Lead Liaison, but moving to Google for leveraging the platform
Yes
I can gain insights into my dashboards to know what leads to connect while in the field